TOP 5 Reasons Why You Should Start a Podcast #16

Improve Podcast School – episode #16 There are already over 3 million podcasts out there, and that number grows daily. So the field is crowded, and competition is getting better and more experienced in capturing listeners’ attention. And you are already pretty busy with your work, your business, and your life. But constantly, you hear that podcasts are praised and universally considered a must-have for almost anyone, that it is …

Starting a Podcast with no Existing Audience #15

Improve Podcast School – episode #15 Ohh, the promise. Podcasting is hailed as the next breakthrough communication and marketing channel. It grows fast. Listeners love it. Marketers rave about it, and by the time most people even heard about it, big production companies started signing deals with celebrities of all sorts. From what industry publications say about podcasting, you may think this is a new gold rush for content that …

TOP 10 Podcasting Success Factors #14

Improve Podcast School – episode #14 How often have you heard that podcasting requires practice, patience, and a lot of hard work to succeed? Those are such trivial tips that they can be given in any circumstances. They don’t bring any real value. Those are not true podcasting success factors. I was tired of hearing this constantly, so I’ve run an extensive survey of podcasters, trying to find out what …

Recording Fully Scripted Episodes vs. Working with Outlines #13

Improve Podcast School – episode #13 Many people think that recording a podcast is just hitting a record button and then trying to “do their best” and get stuff off their chests. The sooner you start recording scripted podcasts or even recording podcasts with outlines, the faster your podcast will reach a new level of quality, unlock new opportunities and be on a path towards a successful monetization. The study …

How to Plan Podcast Episode Structure #12

Improve Podcast School – episode #12 Think about your favorite TV or radio talk show. I’m sure that you can vividly remember the opening sequence, music theme, text appearing on the screen in the case of TV. They were followed by the host greeting the audience. Always in virtually the same way. Why do I talk about radio and TV when this is a show about podcasting? Simple, podcasting as …

How Fast Should You Talk on a Podcast? (Words Per Minute) #11

Improve Podcast School – episode #11 I remember really well multiple presentations I had to give when I took my sweet time for the first 70% of the time, not even reaching half of my material, just to rush through the remainder of the material in hopes of getting to my final point. It taught me that I could speak really fast for sure. But it also taught me that …

How To Prepare for Recording an Episode for Highest Impact #10

Improve Podcast School – episode 10 I have a question for you: What is the worst feeling after recording and publishing an episode?  I know that most podcasters are extremely self-aware. After completing the editing and mastering our show, many of us hit the play button. And I know many people think, “that is my worst episode ever.” We have all been there. But we also have been in a …

The 3 Breakthrough Points of Podcasting Success #9

Improve Podcast School – episode 9 Imagine starting a new project, investing time into learning new skills, spending your hard-earned money, but actually not really knowing what to expect. Imagine that no one really can tell you how to complete that project successfully, and everybody just keeps repeating, “be patient and consistent.” Well, you don’t have to imagine that hard because that is basically podcasting. On the one hand, you …

Main Difference in Monetizing Large Show and a Niche Show #8

Improve Podcast School – episode 8 The data clearly shows us that small podcasts can be monetized successfully. Earnings of $50,000 per year from a show are possible if you have 1,000 listeners, 5,000 listeners, or even more. Naturally, with hit shows above 20,000 listeners per episode the story, marketing, and monetization, are much different than with smaller shows. Shows like this have a lot of flexibility and way more …

How Many Listeners You Need to Have a Successful Podcast? #7

Improve Podcast School – episode 7 I once knew a guy who had an idea for a podcast. That was back in the day, when the industry celebrated 200,000 podcasts. So basically in the simpler times. Not so long after that, shows discussing exactly the same thing he wanted started appearing. A few of them are quite successful to this day. Naturally, my friend regrets his decision about not starting …