Below you'll find a list of all posts that have been tagged as “podcast marketing”
Podcasting best practices are a set of guides we have listed out and developed to help creators of podcast shows to have immediately a better starting position when working on shows. Our goal here is to increase the odds of the show to become successful by building in tried out and proven behaviors and techniques. Part 1. The first impression – make each episode a statement about the quality of …
A website for a podcast is essential to long term success. Main benefits and strategic advantages of podcast website: Building a mailing list & improving communication and engagement Maximize the value of each episode through building content marketing pages Having a platform for promotion and monetization As we have written in our marketing guide How to drive traffic and promote your podcast – detailed Podcast Marketing Guide having a website …
Long term strategy for building a successful podcast – 10 steps: Create value for your user Build reputation and authority Long term content planning Focus on user Memorable podcast cover Be consistent Have rituals with your audience Build engagement – advertise Intelligently promote your podcast Have a dedicated website 1. Create valuable podcast for your user The first step in starting a successful podcast is choosing a topic you can …
Podcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly. They consumer more shows published on Wednesday’s which are between 30 and 40 minutes in length. This article is part …
2019 was an excellent year for podcasting as awareness kept growing: 17 mln more people are aware of podcasting in 2019 vs. 2018 20 mln more people have ever listened to a podcast But more importantly: 17 mln more people are regular monthly podcast listeners 14 mln more people are regular weekly podcast listeners 2020 will be even more significant. Currently, in 2020, we present our best outlook. Real market …
