What Podcast Production Companies Do?

What Podcast Production Companies Do? (how to choose one)

I’ve spoken with radio producers and podcast production companies regarding concepts for ImprovePodcast School show. Let me break down for you exactly what you can expect and how much you should pay. A podcast production company can manage the launch of a new podcast, book guests, record, edit and publish new episodes regularly. Most of those content/marketing agencies also offer an array of marketing services like consulting and producing transcripts, …

Podcast business monetization

How do podcast networks work? – Everything you need to know before joining

If you have your podcast and thinking about monetization with ads, the podcasting networks are there to help you. But how do they actually work, and is it even worth it for you? A podcast network works as a podcasting ads marketplace. Networks collaborate with hundreds of shows and advertisers. Multiple shows, with different audiences, are attractive to advertisers, who can work with a single or few podcast networks instead …

How to Become a Podcasting Expert (consider podcast length)

How to Become a Podcasting Expert? Full Journey Explained

Whether you have already been podcasting for a while now or on the verge of launching your first episode – I am sure this question must have crossed your mind, i.e., how to become a podcasting expert?  Due to the soaring popularity of podcasts, more and more people are getting interested in diving into the podcasting world. Podcasting attracts many newcomers- one of the main reasons being there are almost …

Start a Podcast During a Recession

Start a Podcast During a Crisis and Recession (Do It Now!)

How will you use the upcoming global crisis? In this article, I will give you all the reasons why you should start a podcast during a crisis. All of the signals of economic downturn, although true, may delay you from starting a podcast. However, you should either stop worrying about them or even celebrate. Spotify transformed music listening forever when it launched in Sweden in 2008. They used the opportunity, …

Top Podcasting Market Trends

Top 8 Podcasting Trends 2021 Important For Your Show & Revenue

2019 was a significant year for podcasting. 2020 will be even more important, despite the economic situation. Podcasting trends shaping the landscape are an effect of a vast ecosystem of creators, listeners, service providers, and advertisers working together to grow & develop the podcasting market. Over a decade of strong, uninterrupted growth allowed for podcasts to develop into the widely popular and influential medium. Audiences trust podcasters a lot and …

How to drive traffic and promote podcast - marketing guide cover

How to drive traffic and promote your podcast – detailed Podcast Marketing Guide

Successful traffic building for your podcast will require: Consistent long term marketing plan and execution Establishing a brand Maximize value from each podcast episode Including some paid advertising Launch strategy for a new podcast show Leveraging existing audience In this article, you will find 19 more detailed tips for driving traffic which we grouped for your convenience into the above 6 main top-level categories. Building a massive audience will take …

Podcast Demographics Statistics Marketing Guide

Podcasting Demographics 2021 Statistics – Marketing Guide to Understanding Your Audience

Podcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly. They consumer more shows published on Wednesday’s which are between 30 and 40 minutes in length. This article is part …

Number of podcast listeners 2020 Statistics

Number of podcast listeners in 2021 & outlook for 2022

2019 was an excellent year for podcasting as awareness kept growing: 17 mln more people are aware of podcasting in 2019 vs. 2018 20 mln more people have ever listened to a podcast But more importantly: 17 mln more people are regular monthly podcast listeners 14 mln more people are regular weekly podcast listeners 2020 will be even more significant. Currently, in 2020, we present our best outlook. Real market …