Below you'll find a list of all posts that have been tagged as “podcasting market”
Too many beginner podcasters start shows, without a niche for a podcast, thinking their personality will be enough to grow. This is a mistake that leads to failure as a show needs a target audience. In general, you need a niche for a podcast, as is the case with most online communication channels. Choose something clear for your listeners, and use a mix of information, entertainment, and community-building elements. The …
Working on multiple podcasting projects and observing how many people have launched their careers in podcasting, I have observed many interesting regularities that could help you launch your career. There are two ways you can start a career in podcasting. 1. You do it by launching your show and growing it into a revenue-generating business, 2. You can join a company that creates podcasts and become a producer, marketer, writer, …
I’ve spoken with radio producers and podcast production companies regarding concepts for ImprovePodcast School show. Let me break down for you exactly what you can expect and how much you should pay. A podcast production company can manage the launch of a new podcast, book guests, record, edit and publish new episodes regularly. Most of those content/marketing agencies also offer an array of marketing services like consulting and producing transcripts, …
If you have your podcast and thinking about monetization with ads, the podcasting networks are there to help you. But how do they actually work, and is it even worth it for you? A podcast network works as a podcasting ads marketplace. Networks collaborate with hundreds of shows and advertisers. Multiple shows, with different audiences, are attractive to advertisers, who can work with a single or few podcast networks instead …
Whether you have already been podcasting for a while now or on the verge of launching your first episode – I am sure this question must have crossed your mind, i.e., how to become a podcasting expert? Due to the soaring popularity of podcasts, more and more people are getting interested in diving into the podcasting world. Podcasting attracts many newcomers- one of the main reasons being there are almost …
How will you use the upcoming global crisis? In this article, I will give you all the reasons why you should start a podcast during a crisis. All of the signals of economic downturn, although true, may delay you from starting a podcast. However, you should either stop worrying about them or even celebrate. Spotify transformed music listening forever when it launched in Sweden in 2008. They used the opportunity, …
Is it even possible to grow a podcast to 10,000 downloads per episode without spending a fortune if you’re not a big brand? Sure it is, and this article will tell you exactly what you need to do to promote a podcast if you’re getting new subscribers each week, but you’re still not quite where you wish to be. Here are the basics before we go into details. You don’t …
2019 was a significant year for podcasting. 2020 will be even more important, despite the economic situation. Podcasting trends shaping the landscape are an effect of a vast ecosystem of creators, listeners, service providers, and advertisers working together to grow & develop the podcasting market. Over a decade of strong, uninterrupted growth allowed for podcasts to develop into the widely popular and influential medium. Audiences trust podcasters a lot and …
Successful traffic building for your podcast will require: Consistent long term marketing plan and execution Establishing a brand Maximize value from each podcast episode Including some paid advertising Launch strategy for a new podcast show Leveraging existing audience In this article, you will find 19 more detailed tips for driving traffic which we grouped for your convenience into the above 6 main top-level categories. Building a massive audience will take …
Podcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly. They consumer more shows published on Wednesday’s which are between 30 and 40 minutes in length. This article is part …
