Top Podcasting Market Trends

Top 8 Podcasting Trends 2020 – Market, Ads, Consumers & Revenue

2019 was a significant year for podcasting. 2020 will be even more important, despite the economic situation. Podcasting trends shaping the landscape are an effect of a vast ecosystem of creators, listeners, service providers, and advertisers working together to grow & develop the podcasting market. Over a decade of strong, uninterrupted growth allowed for podcasts to develop into the widely popular and influential medium. Audiences trust podcasters a lot and …

How to drive traffic and promote podcast - marketing guide cover

How to drive traffic and promote your podcast – detailed Podcast Marketing Guide

Successful traffic building for your podcast will require: Consistent long term marketing plan and execution Establishing a brand Maximize value from each podcast episode Including some paid advertising Launch strategy for a new podcast show Leveraging existing audience In this article, you will find 19 more detailed tips for driving traffic which we grouped for your convenience into the above 6 main top-level categories. Building a massive audience will take …

Podcast business monetization

How do podcast networks work? – Everything you need to know before joining

In this article on podcasting networks we will cover: Solutions podcasting networks deliver to the market Benefits and negatives of joining a network Effectiveness of podcast advertising Average ad rates and example revenue What should you do before joining a network and what questions should you ask when joining What are podcast networks? Podcasts in the 90s and early 2000s had a major discovery problem. Search engines were still in …

Podcast Demographics Statistics Marketing Guide

Podcasting Demographics 2020 Statistics – Marketing Guide to Understanding Your Audience

Podcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly. They consumer more shows published on Wednesday’s which are between 30 and 40 minutes in length. This article is part …

Number of podcast listeners 2020 Statistics

Number of podcast listeners in 2019/2020 & outlook for 2022

2019 was an excellent year for podcasting as awareness kept growing: 17 mln more people are aware of podcasting in 2019 vs. 2018 20 mln more people have ever listened to a podcast But more importantly: 17 mln more people are regular monthly podcast listeners 14 mln more people are regular weekly podcast listeners 2020 will be even more significant. Currently, in 2020, we present our best outlook. Real market …