Below you'll find a list of all posts that have been tagged as “podcast marketing”
Working on multiple podcasting projects and observing how many people have launched their careers in podcasting, I have observed many interesting regularities that could help you launch your career. There are two ways you can start a career in podcasting. 1. You do it by launching your show and growing it into a revenue-generating business, 2. You can join a company that creates podcasts and become a producer, marketer, writer, …
If you are starting a show or just redesigning your existing logo, you think about how to create a podcast logo that will encourage people to listen. There are many paths to a great podcast cover art. In general, to create a podcast logo ,you need to set expectations of what value your show will deliver. Hinting at a mystery and promise of answers work consistently well. The cover art …
I’ve spoken with radio producers and podcast production companies regarding concepts for ImprovePodcast School show. Let me break down for you exactly what you can expect and how much you should pay. A podcast production company can manage the launch of a new podcast, book guests, record, edit and publish new episodes regularly. Most of those content/marketing agencies also offer an array of marketing services like consulting and producing transcripts, …
If you have your podcast and thinking about monetization with ads, the podcasting networks are there to help you. But how do they actually work, and is it even worth it for you? A podcast network works as a podcasting ads marketplace. Networks collaborate with hundreds of shows and advertisers. Multiple shows, with different audiences, are attractive to advertisers, who can work with a single or few podcast networks instead …
When it comes to making a successful podcast, we have many questions: How do I broadcast it and make it famous? What hardware and software are needed to make recording easy and effective? How do I get more listeners? How do I improve show quality? Finding the right answers to those questions will bring us closer to recognizing how to make a successful podcast. In this post, we will try …
It takes just about 6.000 downloads per episode to be in the top 10% of podcasters. So little yet so much. If you are struggling with getting there or trying to break another milestone, this post will help you increase podcast downloads if you follow the formula! How it all starts Once your podcast is launched, and out in the world, that’s when you’ll move on to thinking about promotion …
Storytelling in Podcasting is an essential skill that allows you to capture attention and engage with listeners. It can help you to transform a basic massage you want to tell into an immersive episode. To master podcast storytelling, you need to control the episode structure, pacing, emotions, music, and scenario. If you focus on implementing storytelling in podcasting, you can increase your listeners’ engagement by 300%. All you gotta do …
Podcast Sales Pitch is a marketing and sales technique that allows you to communicate more effectively. A carefully crafted sales pitch can help you sell more, get more subscribers, and high-value leads. Use the language of your clients at the right time during your episode for the highest impact. Even if you are podcasting for passion, your enthusiasm might wear out after some weeks if your efforts are not rewarded. …
Email Marketing for a Podcast extends the relationship the host has with its listeners, allows for personal communication, and opens additional sales and marketing opportunities. Growing a mailing list for a podcast is crucial as it is a financial asset and is the only channel that you control 100%. Time and time again, I have witnessed marketers as well as various business owners around me claiming “Email Marketing” to be …
