Listener Personas in Podcasting

Implement Personas in Podcasting to get 80% more Business

When starting a podcast, especially one meant to support your business through generating sales or business leads, your number one goal will usually be to get a broad audience, have as many subscribers as possible.  Let me tell you a secret: that’s not always the best mentality if you want to be successful in your business. For that, you need to understand who your ideal clients are and work with …

Selling Info Products with a Podcast

How to Sell Expensive Info Products with a Podcast in 2020

Selling Info Products with Podcasts is a challenging task, but when approached correctly, it can be the right monetization strategy for your podcast. This is because when we combine podcasts and info products, we find ourselves: Developing a marketing channel with access to a highly valuable and engaged audience through a podcast, Offering a product that is in high demand. Why Choose Podcast for Selling Info Products? High engagement – …

Design Customer Engagement

11 Listener Engagement Hacks to Get 26% More Recommendations

Podcasts are a fantastic tool to help you grow your business. The problem is that it takes more than just recording and publishing new episodes regularly to grow your audience and turn them into regular paying customers.  Customers who feel an emotional connection with a brand have a 306% higher lifetime value and will recommend that brand 26% more than the average. You need to implement a well-designed listener engagement …

Apple Podcast Algorithm

Apple Podcast Algorithm Bizzare Simplicity Cracked

As long as Apple will dominate podcast space, the Apple charts will continue to play an essential role in introducing people to popular podcasts. That is why you need to understand at least how the Apple Podcast algorithm works. Apple Podcasts is the biggest podcasting platform in the world. It has over 800,000 shows. It is crucial to understand all the ranking factors Apple uses if you want your show …

Role of User Engagement in Podcasting

Importance of Customer Engagement in Podcasting

You decided you want to take advantage of podcasts and create one to bring awareness to your brand. You research the market, find the topics that would most interest your ideal clients, and then get to work. A common mistake you might be inclined to make at this point is to just deliver your content without engaging with your audience.  After all, there is no way for them to leave …

200 podcasting statistics

200+ Actionable Podcasting Statistics – 2020 Update

Podcasting is a booming industry so creators and marketers require current and in-depth knowledge and statistics about podcast listeners, market, revenue, etc. In this post, we list directly over 100 statistics but when looking into the graphs you can easily get over more than 200 actionable statistics and get more knowledge about the state of podcasting. Statistics presented in this article show just a static picture of podcasting; they do …

Future of Podcasting

The Future of Podcasting: 4 Things to Watch Out For in 2020

With the rapid growth of podcasting right now, we can be sure that a few things will happen this year.  We already have estimated many numbers regarding the future of podcasting and the immediate 2020 trends regarding listenership, awareness, and user engagement, and you can find them all in our trends analysis. In this article, I will discuss some significant changes that happened this year and how they will impact …

Podcasting for business guide

Podcasting for Business in 2020 – Quick Starting Guide

Business owners are strongly encouraged to explore different avenues to market their products or services. This could be through creating a website or blog, email marketing, or creating informational videos. And what about podcasting? Podcasting as a business is a fantastic way to promote your business, regardless of the size of your company. Podcasts are easy to use and prepare. They are also a great way to target the audience …

Elements of successful podcast - analysis of success factors

Elements of a successful podcast – deep analysis of the success factors

Podcast definitive guide – Elements of success, how-to, and tips When it comes to making successful podcasts, we have many questions:  How do I broadcast it and make it famous?  What hardware and software are needed to make recording easy and effective? How do I get more listeners? How do I improve show quality? Finding the right answers to those questions will bring us closer to recognizing how to make …