Podcasting for business guide

Podcasting for Business in 2021 – Quick Starting Guide

Business owners are strongly encouraged to explore different avenues to market their products or services. This could be through creating a website or blog, email marketing, or creating informational videos. And what about podcasting? Podcasting as a business is a fantastic way to promote your business, regardless of the size of your company. Podcasts are easy to use and prepare. They are also a great way to target the audience …

Checklist for starting a podcast

Ultimate Checklist for Starting a Podcasting Show (download)

This list was created to help people who want to start their own podcast and want to do it the right way on the first try. Download the free resource we have prepared, and start your podcast today! Our checklist allows a starting creator to develop the full show from a concept selection to publishing and development of regular content creating a schedule. We build on 9 key steps: Creators …

Best books about podcasting

The 12 Best Books on Podcasting

If you’re looking to start a podcast, there’s a lot of books out there designed to help you do just that. Many of those have been written by experts and professional podcasters. They contain practical tips and knowledge that they’ve gathered over the years and are now ready to pass on to you. If you’re ready to learn from the best and learn to avoid making some of the same …

Top Podcasting Market Trends

Top 8 Podcasting Trends 2021 Important For Your Show & Revenue

2019 was a significant year for podcasting. 2020 will be even more important, despite the economic situation. Podcasting trends shaping the landscape are an effect of a vast ecosystem of creators, listeners, service providers, and advertisers working together to grow & develop the podcasting market. Over a decade of strong, uninterrupted growth allowed for podcasts to develop into the widely popular and influential medium. Audiences trust podcasters a lot and …

How to drive traffic and promote podcast - marketing guide cover

How to drive traffic and promote your podcast – detailed Podcast Marketing Guide

Successful traffic building for your podcast will require: Consistent long term marketing plan and execution Establishing a brand Maximize value from each podcast episode Including some paid advertising Launch strategy for a new podcast show Leveraging existing audience In this article, you will find 19 more detailed tips for driving traffic which we grouped for your convenience into the above 6 main top-level categories. Building a massive audience will take …

Podcasting best practices

Podcasting Best Practices Guide 2021 – 23 tips to implement NOW

Podcasting best practices are a set of guides we have listed out and developed to help creators of podcast shows to have immediately a better starting position when working on shows. Our goal here is to increase the odds of the show to become successful by building in tried out and proven behaviors and techniques. Part 1. The first impression – make each episode a statement about the quality of …

Podcast business monetization

How do podcast networks work? – Everything you need to know before joining

In this article on podcasting networks we will cover: Solutions podcasting networks deliver to the market Benefits and negatives of joining a network Effectiveness of podcast advertising Average ad rates and example revenue What should you do before joining a network and what questions should you ask when joining What are podcast networks? Podcasts in the 90s and early 2000s had a major discovery problem. Search engines were still in …

Website for a podcast

How to Build a Podcast Website to Get More Listeners!

A website for a podcast is essential to long term success. Main benefits and strategic advantages of podcast website: Building a mailing list & improving communication and engagement Maximize the value of each episode through building content marketing pages Having a platform for promotion and monetization As we have written in our marketing guide How to drive traffic and promote your podcast – detailed Podcast Marketing Guide having a website …

Podcast brand and marketing

10 step strategy for building a podcast brand and getting more listeners

Long term strategy for building a successful podcast – 10 steps: Create value for your user Build reputation and authority Long term content planning Focus on user Memorable podcast cover Be consistent Have rituals with your audience Build engagement – advertise Intelligently promote your podcast Have a dedicated website 1. Create valuable podcast for your user The first step in starting a successful podcast is choosing a topic you can …

Podcast Demographics Statistics Marketing Guide

Podcasting Demographics 2021 Statistics – Marketing Guide to Understanding Your Audience

Podcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly. They consumer more shows published on Wednesday’s which are between 30 and 40 minutes in length. This article is part …