Podcast brand and marketing

10 step strategy for building a podcast brand and getting more listeners

Long term strategy for building a successful podcast – 10 steps: Create value for your user Build reputation and authority Long term content planning Focus on user Memorable podcast cover Be consistent Have rituals with your audience Build engagement – advertise Intelligently promote your podcast Have a dedicated website 1. Create valuable podcast for your user The first step in starting a successful podcast is choosing a topic you can …

Podcast Demographics Statistics Marketing Guide

Podcasting Demographics 2021 Statistics – Marketing Guide to Understanding Your Audience

Podcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly. They consumer more shows published on Wednesday’s which are between 30 and 40 minutes in length. This article is part …

Number of podcast listeners 2020 Statistics

Number of podcast listeners in 2021 & outlook for 2022

2019 was an excellent year for podcasting as awareness kept growing: 17 mln more people are aware of podcasting in 2019 vs. 2018 20 mln more people have ever listened to a podcast But more importantly: 17 mln more people are regular monthly podcast listeners 14 mln more people are regular weekly podcast listeners 2020 will be even more significant. Currently, in 2020, we present our best outlook. Real market …