Below you'll find a list of all posts that have been tagged as “podcast marketing”
Listener Engagement is an art of capturing attention, delivering value, and making sure your audience sticks until the end of the episode. Highly engaged listeners will be exposed to all the key messages from your podcast. This is a solid strategy to get more recommendations, grow your show, and improve monetization. Podcasts are a fantastic tool to help you grow your business. The problem is that it takes more than …
As long as Apple will dominate podcast space, the Apple charts will continue to play an essential role in introducing people to popular podcasts. That is why you need to understand at least how the Apple Podcast algorithm works. Apple Podcasts is the biggest podcasting platform in the world. It has over 800,000 shows. It is crucial to understand all the ranking factors Apple uses if you want your show …
You decided you want to take advantage of podcasts and create one to bring awareness to your brand. You research the market, find the topics that would most interest your ideal clients, and then get to work. A common mistake you might be inclined to make at this point is to just deliver your content without engaging with your audience. After all, there is no way for them to leave …
Podcasting is a booming industry so creators and marketers require current and in-depth knowledge and statistics about podcast listeners, market, revenue, etc. In this post, we list directly over 100 statistics but when looking into the graphs you can easily get over more than 200 actionable statistics and get more knowledge about the state of podcasting. Statistics presented in this article show just a static picture of podcasting; they do …
With the rapid growth of podcasting right now, we can be sure that a few things will happen this year. We already have estimated many numbers regarding the future of podcasting and the immediate 2020 trends regarding listenership, awareness, and user engagement, and you can find them all in our trends analysis. In this article, I will discuss some significant changes that happened this year and how they will impact …
Business owners are strongly encouraged to explore different avenues to market their products or services. This could be through creating a website or blog, email marketing, or creating informational videos. And what about podcasting? Podcasting as a business is a fantastic way to promote your business, regardless of the size of your company. Podcasts are easy to use and prepare. They are also a great way to target the audience …
This list was created to help people who want to start their own podcast and want to do it the right way on the first try. Download the free resource we have prepared, and start your podcast today! Our checklist allows a starting creator to develop the full show from a concept selection to publishing and development of regular content creating a schedule. We build on 9 key steps: Creators …
If you’re looking to start a podcast, there’s a lot of books out there designed to help you do just that. Many of those have been written by experts and professional podcasters. They contain practical tips and knowledge that they’ve gathered over the years and are now ready to pass on to you. If you’re ready to learn from the best and learn to avoid making some of the same …
2019 was a significant year for podcasting. 2020 will be even more important, despite the economic situation. Podcasting trends shaping the landscape are an effect of a vast ecosystem of creators, listeners, service providers, and advertisers working together to grow & develop the podcasting market. Over a decade of strong, uninterrupted growth allowed for podcasts to develop into the widely popular and influential medium. Audiences trust podcasters a lot and …
Successful traffic building for your podcast will require: Consistent long term marketing plan and execution Establishing a brand Maximize value from each podcast episode Including some paid advertising Launch strategy for a new podcast show Leveraging existing audience In this article, you will find 19 more detailed tips for driving traffic which we grouped for your convenience into the above 6 main top-level categories. Building a massive audience will take …
